• CDFG and Qeelin Unveil a Stunning Spring Festival Art Installation Exhibition at Sanya International Duty Free Shopping Complex

    Recently, China Duty Free Group (CDFG), in cooperation with Qeelin, a high-end jewelry brand owned by the world-class luxury group Kering, successfully held a stunning art installation exhibition themed by the Spring Festival at Sanya International Duty Free Shopping Complex, presenting consumers a much richer duty free shopping experience. Before and after the Spring Festival holiday, the city vitality has reached new heights. CDFG stores launched a series of campaigns to celebrate the Spring Festival, among which the Spring Festival Art Installation Exhibition jointly created by CDFG and Qeelin added a special sparkle to the holiday.


    The CDFG×Qeelin Spring Festival Art Installation Exhibition was conveniently located at the square in front of Sanya International Duty Free Shopping Complex. From the air, the Complex looks like a Chinese flowering crabapple in full bloom and a hint of Qeelin red softly radiates from within. All decorations such as Wulu (gourd), clouds, fireworks and red lanterns are full of auspicious atmosphere, warmly welcoming visitors around the world. Happiness and prosperity come with the blooming Chinese flowering crabapple. In this way, CDFG together with Qeelin conveyed the best wishes of peace, happiness and good luck to all consumers.

    The Spring Festival Art Installation Exhibition followed the classic Wulu shape of Qeelin, that was fashioned into the first series of fine jewelry launched by Qeelin. The Wulu series, symbolizing “happiness and prosperity”, is inspired by the number “8”, the shape of the traditional mascot gourd. Number 8 is lucky number in China because “8” is associated with wealth and the hollowed-out red agate design replicates that shape marvelously for this exhibition.

    Qeelin, as a high-end jewelry brand, makes unremitting efforts to interpret traditional Chinese culture in modern design so the world can perceive the unique charm of traditional Chinese culture. CDFG, as the world’s largest travel retail operator, attaches great importance to working with brands deeply to explore in the fields of arts and culture. In October 2021, CDFG and Qeelin jointly held a cross-industry cultural thematic exhibition themed by “Hear · See Everlasting Echo” at the magnificent Wormhole Library in Haikou, igniting a hot topic in the market and representing a harmonious movement towards integrating different industries. 


    In future, with the full support of its parent company China Tourism Group, CDFG will continue to explore the possibilities of diversified and all-round cooperation with international brands, continue to deepen the Hainan duty free market, and enhance consumers’ shopping experience in colorful forms to meet existing and emerging shopping needs. In addition, CDFG will actively fulfill its responsibility as a central government-owned enterprise, help build Hainan Free Trade Port with practical actions, actively stimulate the resumption of consumption and make contributions to building Hainan into an international travel consumption center with world influence.