On May 12, 2009, the first anniversary of Great Wenchuan Earthquake, China Duty Free Hope Foundation launched a charity campaign with the theme of “Increasing Concern for Children in the Earthquake-Stricken Region – Offering Our Love together with CDFG”. It covers the whole of China’s duty-free industry, some international brand suppliers and their customers. At the beginning of the event, China Duty Free Group initiated a proposal to its staff, its subsidiary companies, its retail store customers and its international brand suppliers in long-term cooperation with CDFG. They hoped they would keep focusing on reconstruction in the earthquake-stricken region and the children who were out of school due to the earthquake, to offer their love and donate for the reconstruction of schools. The activity has received active responses and donations from all circles.